lab404 (![[info]](http://p-stat.livejournal.com/img/userinfo.gif){kind=small} lab404) wrote,@ 2005-09-14 14:01:00 |
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typography
People working with letters today find that their task consists increasingly of the combination of ready-made components... The designing of whole alphabets and the study of historical letter forms remain indispensable to the teaching of form. At the same time, however, new paths must be explored so that a sense of the finest distinctions can be cultivated, so that the basic elements of our letters can appear in a new form, and so that those special abilities for combining are developed which lettering will demand in future. The creation of all those symbols and logotypes which are an ever more striking feature of the world in which we live calls for a new and fresh approach to lettering on the part of the designer. In these logotypes the combination of letters can be more or less obvious; but only deliberately contrived encounters of elements and confrontations of values can lead beyond the letters to new forms of expression.
- armin hofmann (1965)
People working with letters today find that their task consists increasingly of the combination of ready-made components... The designing of whole alphabets and the study of historical letter forms remain indispensable to the teaching of form. At the same time, however, new paths must be explored so that a sense of the finest distinctions can be cultivated, so that the basic elements of our letters can appear in a new form, and so that those special abilities for combining are developed which lettering will demand in future. The creation of all those symbols and logotypes which are an ever more striking feature of the world in which we live calls for a new and fresh approach to lettering on the part of the designer. In these logotypes the combination of letters can be more or less obvious; but only deliberately contrived encounters of elements and confrontations of values can lead beyond the letters to new forms of expression.
- armin hofmann (1965)
